Tuesday, June 12, 2018

A View from Peru


The past few months a viewer in Peru has been reading this blog—apparently. I use the word apparently because I am unsure, not about the viewing but about the reading. Wishful thinking perhaps on my part for a reading as Blogger merely tallies viewings.

I like to think the viewer—the word sticks in my craw a bit—is learning English or maybe teaching English. And younger, much, which appeals to my better angel. Of course, could be a hacker or even a stalker, of a sort. Okay, unlikely, the stalking. Could be a former student or colleague, or a friend from long ago.

Often, I feel certain of the who [sic] behind the view. Former students in Japan, in Germany, in Australia, in Ireland. And let’s mention Canada, too, since that country is all the rage presently. Colleagues in Portugal, friends in France. My social and professional networks over the years have been cast far and wide from my home shore.

Quite the brave new world for someone raised on a Smith-Corona portable typewriter and checking the mailbox—the one outside.

Facebook, founded in 2004, went public in 2012. In other words, has existed for 14 years and been beholden to shareholders just 6. I suspect—certainly do not know—that Mr. Zuckerberg and his cohorts are making it up as they go along and really had no idea what they were unleashing. Both the Kraken and Andromeda, methinks.

In 1455, the Gutenberg Bible was printed, a first run of 180 copies. Just 5 years earlier Gutenberg received financial backing for his printing enterprise. The resulting explosion of a readers network is, as we know, a matter of history.

Five and a half centuries later, an estimated 1,000,000 new book titles are released each year. Not much of a leap to guess Gutenberg would be flabbergasted by the expansive reach of the book—in print or in e-form.

As for Zuckerberg, leading up to the company’s public offering he often said reaching a billion users was attainable, and now the count is reckoned at 2.1 billion. Far and wide, across all that divides.

Who knew? Zuckerberg didn’t. And social media 550 years from now? Unfathomable. So much so that asking the question is absurd.

Recent blogging statistics suggest 18 million bloggers in the world and Blogger, which anchors my posts, claims around 46 million unique viewers a month.

To me, raised on snail mail pen pals, unfathomable. So to one dear viewer, enjoy the read from Peru.  

Thursday, June 7, 2018

Where the Greenbacks Roam


Read anything? Yep, pretty much. Books, of course. Magazines? Yep. Ad copy, too. And catalogues. For gadgets, seeds, tools, fruit trees, or sailboat parts. Or stuff you think you need asap, or stuff you don’t need now and maybe never will. And stuff that is just stuff.

The last issue of National Geographic came with a companion volume, dedicated to the impact of plastic on our little water and dirt world spinning about. Illuminating, fascinating, and for me, a wallop of depressing. Note to self: Check the lake more often for plastic debris.

But this post is not about the special National Geographic edition.

The week after that plunge into the plastic morass that is our contemporary culture, a catalogue new to me came in the mail, whatever works for home, garden, and pest control.

Savor the title for a moment.

Okay, I’m scanning—or skimming, never too sure, but I know I do both—and there on page 4 the two items are, one in the left column and one in the right, nearly aligned to each other.

On the left (too good to be true), Item B, which is a package of 6 stainless-steel straws. To wit: “Don’t waste money on throwaway plastic or paper straws. These are environmentally friendly, BPA- and lead-free, and will last through years of use.”

Wow! Environmentally woke and dishwasher safe for $14.99.

On the right (no need to bother with making up stuff), Item E, a Coca-Cola Straw Dispenser: “Made of embossed tin and featuring the classic Coca-Cola logo, this straw dispenser adds a fun retro look to your tabletop.”

Wait, there’s more! This back-in-the-day piece costing $12.99 comes with 50 straws!

Plastic straws.

So what’s today’s lesson, girls and boys? Left, right, or up the middle, there’s always money to be made.